How I Discovered Enioluwa, By Olatunji Emmanuel

From a humble beginning to managing some of the most sought-after talents in Africa, Olatunji Emmanuel, CEO of Sucre House of Entertainment, has steadily built a name for himself in the entertainment industry.

Among his most notable success stories is the discovery of one of Nigeria’s biggest social media influencers, Enioluwa.

On how he discovered Enioluwa, he said, “I discovered Enioluwa — the lip gloss boy — and signed him. He was the first talent I ever managed, and from there, everything changed. Promoting Enioluwa opened new doors for me and brought us both into the spotlight. I always say my name grew with Enioluwa.”

From red carpet moments to landmark brand deals, Olatunji has worked with numerous A-list celebrities and multinational clients. His ability to identify potential and nurture it into mainstream success has become his agency’s hallmark.

“My journey into the entertainment world began after I finished university,” Olatunji recalled. “I started out as a social media manager for the comedian TEE-A. Then I moved on to work with an agency, which gave me exposure to several artists, brands, and clients. That experience helped me build credibility, especially during my time as a procurement manager.”

“I’ve always had a passion for entertainment,” he shared. “Even back in university, I spent more time outside school than in class. I was always in music studios with friends like Amadi and Ninji, doing one thing or the other. But working in a structured agency opened my eyes to the business side of things.”